• Will Torner

How does failed Amazon seller feedback affect sellers on Amazon?

After getting the client, Amazon seller feedback is the most crucial concern of online store owners. It can either boost online business or destroy the reputation of sellers. Amazon is the largest marketplace and has thousands of stores and millions of products waiting for rankings. On the basis of seller performance evaluated by buyers is one of the major ranking factor on Amazon.


Better rankings mean higher sales and more profits. But the negative reviews can be a hurdle to achieving those positions. In this guide, we will talk about how failed Amazon seller feedback affects the sellers.


Table of Contents


Why are Sellers concerned about failed Amazon seller feedback?


The negative reviews from the buyers can be a real headache. The reasons why failed Amazon seller feedback is harmful for online businesses are explained.


1- Destroy the Credibility and Reputation


No matter whether it is online or offline, every business runs on the basis of a good reputation. You might have noticed that people love buying brands because of their excellent reputations.


The feedback from the buyers helps in building trust and reputation. People like to purchase from those stores that have overall positive ratings. It is expected that you won't buy something from a store if you hear a terrible rumor about them.


Keep in mind that buyers' reviews are not rumors, and new customers take them to judge the shop or store. It is known in the market that bad rumor is acceptable, but bad reviews are not!


The negative feedback acts as the client repellent. The good name, trustworthiness, and reputation go away if you get bad reviews on your store.


2- Algorithmic penalty


Algorithms are at the heart of any search engine. Amazon has also become a search engine where people search for their required products. If you rank higher, there are higher chances that people will buy from you.


But if your store has multiple bad reviews, then the algorithm of Amazon won't support you. It will give you a penalty and put you far away from higher rankings. Lower rankings mean lesser orders resulting in fewer profits. Every e-commerce platform supports those stores that provide a good user experience and get positive feedback from the buyers.


To sustain fierce competition, it is vital to maintain overall positive ratings on Amazon. This will help you in avoiding the algorithmic penalty from Amazon.


3- Lose new customers


Once you decorate your shops with lousy feedback, new customers do not feel confident about you and your products. According to research, about 86% of new customers do not purchase after seeing the bad ratings given by previous customers.


In physical stores, owners decorate the shop with flowers and beautiful colors to attract customers. But in an online store, the focus should be to gain positive ratings to be catchy to clients. In short, Amazon seller reviews can make or break any store.


4- Profits and revenue go down


Losing the new customers results in a reduction in profit from the business. It can be heartbreak to see the downfall of your business just due to bad feedback from the customers.

According to surveys, the businesses with a 1.5 rating get their sales reduced to 30% compared to those stores with higher ratings.


5- Loss of Business Investments


As said earlier, the negative feedback from Amazon sellers results in a decrease in revenue of the e-commerce store. The reduction in income indicates that the company is not heading in a positive direction.


The investors start thinking about pulling their money back. No one likes to put their hard-earned assets at risk. If you're a business owner and getting nasty reviews consistently, you should be ready for investment disturbances.


Learn to Manage Negative Reviews


Getting bad feedback from the sellers is part of the business. You should not panic and learn how to manage the negative reviews to have a less harmful impact on the customers. The first way is to reply to the bad reviews and try to solve their issue.


Uplift the standard of your product and services. Conduct competitor analysis and implement the strategies that your opponent uses to reduce the negative feedback. The most crucial method to reduce the negative ranking is to be in touch with the clients.


Hearing from customers and solving their problems wins the heart of your buyers, and there are higher chances that they will leave a positive review for you.



There is no doubt that Amazon seller rating is very important, but bad reviews are the enemy of any online business. Amazon also hates if the user is not satisfied with the purchase. To be up in the competition, it is essential to get positive feedback from Amazon from the clients. The only possible way to improve the positive rating is to provide top-notch services to the buyers.

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